RWII by Raven & Wood Agency

Creative Direction. Curating. Writing.

Heini Lehtinen is creative director, designer, writer and curator. After years of working in the design and arts sectors in Finland, The Netherlands, and Belgium, she holds an international perspective to developing concepts, content and publications for private and public organisations and cultural institutions. Previously, she has worked as design journalist, editor-in-chief, editor and founder of several publications and platforms.
     She is co-editor of the book Studio Time—Future Thinking in Art and Design (Black Dog Press, UK 2018) with Jan Boelen and Ils Huygens, and co-founder of online gallery and publication Fictional Journal (2016) with Sophie Rzepecky. She is co-curator of Enter and Encounter (2017) exhibition for the Design Museum in Helsinki. Among others, she has initiated and produced Spaces of Peace—Architecture as Contextual Diplomacy seminar in Brussels for EU2019, Finland's Presidency of the Council of the EU (2019), and Urban Design and Mental Well-being talk for Helsinki Design Week (2018).
     Her personal practice focuses on revealing new perspectives to designing everyday environments through a synoptic and transdisciplinary approach that often combines architecture, design and arts with aesthetics, natural sciences, mythologies, phenomenology, psychology, sexuality, and neuroscience.
     Observing relations, connections and balance between extremes, her research themes include Design for Connectedness, Biocentric Design, and Beauty in Exile.
     With deep respect for nature, her personal interests include dancing meditation, swimming in natural waters, kayaking, hiking, beauty and the uncanny, curiosities, antiques and vintage, holistic well-being and mind-body connection. She lives in a small countryside village by a river in Southern Finland, an hour from Helsinki. —

Clients and Collaborators

Archinfo Finland
Depot Basel 
Design Forum Finland
Embassy of Finland in Brussels 
Fictional Collective 
Finnish Cultural Institute for the Benelux 
Finnish Design Info 
Helsinki Design Week 
Z33 House for Contemporary Art and Architecture 

Published in

Alvar Magazine
Archinfo Finland
Design Forum Finland
Helsinki Design Weekly
Helsinki Design Week Magazine
Journal of Curatorial Studies
PROOFFLab Magazine
We Are Helsinki 
+ interior, fashion trade, fashion and lifestyle magazines, online platforms, exhibitions and exhibition catalogues


For publications from concepts to content and management to high-quality end product in the international market.

For curation and exhibition-making that gives new perspectives and triggers both imagination and the intellect.

For concept design that reaches out to the future and connects to roots, to the environment and social and cultural contexts.

For creative direction to create a coherent strategic approach through a clear vision and the most suitable makers.

For writing essays and columns.

For public speaking and moderating.

Working internationally.

Raven & Wood Agency
Heini Lehtinen
+358 40 731 3878


Business no 1520801-5
VAT FI15208015